Rejuvenation Serum
For all skin complexion concerns with ETERWELL™ YOUTH. Boosting collagen with a concentrated formula with SYN®-COLL and Ascorbic Acid.
Senolytics and Skin Ageing
ETERWELL™ YOUTH and the science of skin ageing
Welcome to a new age of ageing
For more than 50% of skin care users the word ‘anti-ageing’ has negative connotations* so it is no surprise that the skin care narrative has moved on to ‘well-ageing’ - maximizing skin health and potential at any age. As the ‘anti-ageing’ conversation is overtaken by ‘well-ageing’, products that boost the skin’s cellular processes will move to the fore and reducing the skin’s biological age will become the new focus. The term ‘biological age’ is expected to become the new buzzword.
Consumers are looking for holistic healthy ageing solutions
Consumers want to find healthly ageing solutions that address all their major skin concerns such as skin sagging, fines lines and wrinkles, skin roughness and loss of self-confidence. **
* Source: Kantar Profiles/Mintel, May 2022 © 2023 Mintel Group Ltd. ** © dsm-firmenich survey on 967 respondents within 4 countries US, UK, BR and KR – Nov 2023
We can meet this need for holistic well-ageing solutions through Senolytics Science
Senolytics and Skin Ageing
At its best, on the inside, skin is a perfect ecosystem of continuous self-renewal processes, resulting in a beautiful healthy look on the outside. Over time, however skin can work less effectively. Senescent cells are aged cells which can no longer produce Collagen and Elastin. But instead of being naturally removed, they remain in the skin inducing a vicious circle of inflammation and premature ageing. ETERWELL®-YOUTH selectively targets these destructive cells to properly remove them, re-boosting the natural skin processes and promoting healthy-looking skin.
High consumer interest in senolytics
Consumer awareness of senolytics, senescent cells or zombie cells is low except in China. But once the concept is explained, the purchase interest of buying a skin care product with senolytic ingredients is high. ***
Senolytics awareness
Senolytics purchase intent
*** © dsm-firmenich survey November 2023
Introducing ETERWELL™ YOUTH
ETERWELL™ YOUTH : THE holistic solution for healthy ageing skin, acting on the cellular level, efficient on any skin types, ethnicities and for any age, gender. It acts at the root cause of ageing: clearing senescent (zombie) cells. This active, 100% of natural origin, produced from a rare plant, alpine willowherb, helps rejuvenate the healthy skin appearance, revert the skin damage induced by senescent cells (patent application filed).
The CELLANEW line-up with ETERWELL™ YOUTH
Products are for illustration only, not for sale. dsm-firmenich is not responsible for final products claims
Formulations
Revive and Glow Foundation
Glow from within with the help of ETERWELL™ YOUTH. This satin-smooth, with high coverage, cold-processed foundation first hydrates and soothes the skin with PENTAVITIN® and STIMU-TEX® AS.
Shield and Revitalize Cream
A roll-on with broad UVA & UVB protection, for daily UV cover targeting aging at the core.
Age Reset Serum
For all skin complexion concerns with ETERWELL™ YOUTH. Boosting collagen with a concentrated formula with SYN®-COLL and Ascorbic Acid.
A holistic sustainable solution
Naturality with no compromise on people and planet
Biodiversity protection:
Preserving Swiss alpine biodiversity though organic cultivation and sustainable land use. Cosmo/Natrue certified ingredient.
Regenerative farming:
Aligned with the Union Ethical BioTrade (UEBT) Regenerative Farming (beyond responsible sourcing and ethical practices); focuses on improving soil resporation, water purification, maintenance or biodiversity, and enhanced climate resilience.
Responsible sourcing
Fair for Life fair trade certified. Transparent and traceable supply chain from seeds to bioactive; ethical relationship with small stakeholders. Guarenteed minimum price for farmer, fixed before the harvesting season.
Limted environmental impact
Low carbon footprint with less than 3kg CO2eq/kg; application of green chemistry principles and gentle extraction process using organic ethanol.
From the mountains to our skin
From the mountains to our skin, regenerating and refreshing at every stage. Our skin is like our planet; precious, something we must always protect and nurture. Watch the video below to discover how our natural and organic ETERWELL™ YOUTH has a low carbon footprint, is sustainably sourced and benefits local farmers.
