dsm-firmenich participates in Beauty World Dubai 2024

Presenting an immersive olfactory experience for a new, bespoke fragrance collection, and a lineup of perfumery experts as key speakers

Kaiseraugst (Switzerland), Maastricht (Netherlands), October 21, 2024

dsm-firmenich, innovators in nutrition, health, and beauty, will be exhibiting at Beauty World 2024, from October 28 to 30 at the Dubai World Trade Center. With more than 50,000 visitors and almost 2,000 exhibitors representing 139 countries, it is one of the biggest and most-anticipated beauty trade shows in the world. dsm-firmenich presents a new collection of bespoke fragrances designed by its esteemed perfumers to reflect this year’s theme “Scented Flows – An Ode to Water.” The interactive space is set to engage visitors and incite their imagination through a sensory and artistic journey of fragrance discovery. A dedicated space will feature a scented fountain installation, called “Eau Fraiche”, which debuted in France during Paris Design Week. Created by French artists Alexandre Helwani and Lucas Huillet, in collaboration with dsm-firmenich perfumers, this artistic creation is infused with a fragrance, specially designed to simulate the sensation of freshness.
 

Water is the giver of life. It is the element that brings together the essential, the desirable and the sustainable – the three pillars at dsm-firmenich. From the smallest droplet of rain to the vastness of the ocean, water seeps into every aspect of everyday life. “Scented Flows – An Ode to Water” explores the ever-changing states of water and its importance in the Arabic Peninsula. Through a collection of six new fragrances, specially created for Beauty World Dubai 2024, dsm-firmenich’s team of talented perfumers present a poetic take on water through scents that evoke its radiance, its purity and its healing power. Perfumers Hamid Merati-Kashani, Sophie Labbé and Florian Gallo will be on-site to welcome guests and clients, sharing their inspiration on their creations.
 

“We called the fountain fragrance Tasneem, which means ’A Spring in Heaven’,” shares Hamid Merati-Kashani, the Dubai-based Principal Perfumer for dsm-firmenich. “The idea is for people to come to our booth and be immersed in an oasis of freshness, accepting an invitation to dream.”
 

As one of the leading fragrance houses in the industry, dsm-firmenich will have its team of experts sharing their insights at Beauty World 2024 as key speakers during the event. Michal Benmayor, Head of Perfumery Innovation and Sustainability, will be speaking on “Highlighting Innovation: The Impactful Role of Green Chemistry in Ingredient-Driven Beauty.” Olivier Viejo, Vice President for Fine Fragrance Experience Asia, will be part of the panel for “How to succeed in the Chinese market – testimonials from key players”, and Julie Contat-Desfontaines, Sales and Marketing Director AMET (Africa, Middle East, Turkey) for Fine Fragrance Experience, will be sharing her perspective on “The Scent of Success: The Global Expansion of Middle Eastern Fragrance.”
 

Furthering the Beauty World 2024 experience, dsm-firmenich also presents “Imagine Sensorium” exhibition, in collaboration with the artist collective Future Bedouin, which crafts bold installations inspired by local Bedouin culture, and Dubai Culture and Arts Authority, who is collaborating with a fragrance house for the very first time. When futuristic art meets perfumery, this crossing of creations and fusion of different artistic mediums will be presented in the illustrious Perfume House at the Al Shindagha Museum, the United Arab Emirates’ largest open-air heritage museum, located at the Al Shindagha historic neighbourhood on the banks of Dubai creek. The exhibition is open to the public and will run from October 28 to November 24.

About dsm-firmenich

As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.
www.dsm-firmenich.com

For more information:

Camille Le Gall

camille.le.gall@dsm-firmenich.com

+33614714121

Forward-looking statements

This press release may contain forward-looking statements with respect to dsm-firmenich’s future (financial) performance and position. Such statements are based on current expectations, estimates and projections of dsm-firmenich and information currently available to the company. dsm-firmenich cautions readers that such statements involve certain risks and uncertainties that are difficult to predict and therefore it should be understood that many factors can cause actual performance and position to differ materially from these statements. dsm-firmenich has no obligation to update the statements contained in this press release, unless required by law. The English language version of this press release prevails over other language versions.